Build every experience around real customer needs.

CJ Guide connects each customer need to the people who share it, the barriers they face, the gains they seek and the solutions that address it. So your team always knows who it is designing for and why.

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Choosing the Right Wellness Package for Your Vacation

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CJ Guide on a MacBook: a customer journey being built on the canvas

Why CJ Guide

Design the right things. Make them work together.

Start with a real customer need, know what to do next and make every solution feel like part of one experience.

  • Design from realcustomer needs

    Move beyond isolated insights and observations. Understand what people are trying to achieve and design around the needs behind them.

    How CJ Guide helps

    CJ Guide organises everything around customer needs. Every insight is linked to the need it explains, so the ones that matter stay in focus.

    Customer Needs Insights

  • Turn scattered informationinto clear direction

    Turn a growing mix of research, ideas and possible solutions into a clear direction for your team. See what you already know, what is missing and what to do next.

    How CJ Guide helps

    CJ Guide keeps what you already know in one place, so Clio AI can show the next step. You start from an industry template, not from a blank page.

    Clio AI Industry Templates

  • Create one experiencecustomers recognise

    Make every service and feature feel like part of the same promise, not a collection of separate solutions. Customers should recognise you wherever they meet you.

    How CJ Guide helps

    CJ Guide keeps every solution in the journey moment where customers meet it. Experience principles give every team the same rules.

    Customer Journeys Experience Principles

How it works

One customer need. Everything connected to it.

Follow one need from what customers say to the solution that answers it.

  1. Start with what customers say and do. CJ Guide turns scattered observations into one clear need you can reuse anywhere.

  2. Attach the insights that explain the need. Barriers show what stops customers, gain points show what pulls them forward.

  3. Connect needs to the people who share them. Needs that decide whether customers choose you are buyer needs, and they live with the persona.

  4. Place needs in the moment customers feel them. These are usage needs, and they live in the journey, step by step.

  5. Link every solution to the need it answers. Needs without a solution show up as gaps.

  6. Personas, journeys, insights and solutions now work as one system. Every connection runs through a need.

  7. Clio AI reads every connection at once. It finds duplicates, patterns and gaps, and tells you what to look at next.

Use cases

Built for the work your team does every day.

Real situations from product, design and research, and how CJ Guide helps you handle them.

  • Understand who your customers really are

    Keep each persona connected to their needs and the solutions designed for them. Know who you are designing for and what matters to them.

    • Segment Owners
    • Product Owners
    • Designers

  • Grow cross-sell by focusing on what customers gain

    Don't just fix barriers. Follow each need to its gain points and see what makes customers want more from you.

    • Segment Owners
    • Product Owners
    • Designers

  • Map real experiences, not straight lines

    Show what happens in parallel, what repeats and what only happens in certain situations. Design the experience as customers live it, not as a fixed sequence of steps.

    • Designers

  • Find out what stops customers from using your product

    Low usage always has a reason. See the needs where customers get stuck, the barriers behind them and the research that proves it.

    • Segment Owners
    • Product Owners
    • Designers

  • Design for a real customer, not for everyone

    Every design starts with a persona on the canvas. Their needs and motivations stay in front of you, so the design never drifts away from the customer.

    • Product Owners
    • Designers

  • Find the customer needs you have no solution for

    Within each Customer Journey, see which customer needs already have solutions and which do not. Use the gaps to decide what to build next.

    • Product Owners
    • Designers

  • Stop losing your research in old presentations

    Keep every finding searchable and linked to the customer need it explains. See where it is used, so the next project builds on existing research instead of doing the same research again.

    • Researchers
    • Product Owners
    • Designers

  • Have a use case of your own?

    Show us how your team works today. We will show you how it looks in CJ Guide.

    Book a live demo

What's inside CJ Guide

Everything you need to design experiences customers want.

It all starts with customer needs. Personas, insights, journeys and solutions are built around them.

Build on what customers actually need. Each need is one building block, linked to the personas who have it, the insights that explain it and the solutions that answer it.

customerjourneyguide.com

Clio AI

Your AI finally knows your customers.

Nobody can keep every need, insight and solution in their head. Clio AI can.

Same insight, written a few different ways. Clio AI spots it and proposes one. You approve.

Clio AIYour Experience Design guide

Here's how I can help you on

Waiting for you

Barrier92 %

Past research is scattered and hard to find.

  1. Our research is scattered across old decks.
  2. Nobody can find last year's research.
  3. Past research is buried in old files.
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I can do for you

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Prices are hard to compare across packages.

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How it works

CX Academy

How to write an insight that sticks

Name the person, the moment and the friction. One sentence, no jargon.

One-minute lesson from CX Academy · 1:10

Clio AI suggests. You decide.

Tidies up, Insights

Prefer your own AI? ChatGPTClaudeCursor Connect them through MCP. Same context, your favourite model.

Meet Clio AI

By Clientology

We go beyond the app. Toward a Better World.

Whether you’re designing new products or services, upskilling your teams, or seeking inspiration and like-minded people, we’re here to support you.

See it on your own journey.

Bring one journey you are working on. We will show you what it looks like in CJ Guide.

Book a live demo

45 minutes. Your journey. No slides.