Build every experience around real customer needs.

CJ Guide connects each customer need to the people who share it, the barriers they face, the gains they seek and the solutions that address it. So your team always knows who it is designing for and why.

Book a live demo
Personas
PersonasUnclassifiedDominik Disciplinovaný
JourneysUnclassifiedChoosing the Right Wellness Package for Your Vacation
SavedClientology [Voyages]info@clientology.cz

Personas

2 Personas4 Personas

Search
FilterSort by: Newest firstNew Persona

Folders:

Unclassified

0 Personas2 Personas

Strategic personas (Model)

2 Personas

Create new folder

All personas:

PersonaStrategic
76LondonArchitectActive Retiree

Helena Harmonická

Life is most beautiful when you don’t rush — and you still get where you’re going.

50%

Share in Base

PersonaStrategic
27Prague KarlínBusiness co-ownerCouple No Kids

Petr Partnerský

“Work and play blend together for me. Work is my life, but in my free time I try to slow down.”

12%

Share in Base

DINKiesGen Y (Millennial)Engaged
PersonaStrategic
46Prague HanspaulkaHolding company ownerEmpty Nester

Dominik Disciplinovaný

“Rest only makes sense when I get real benefit from it.”

10%

Share in Base

Gen X
PersonaStrategic
22Prague, new developmentStudentStudent

Zorka Zajištěná

“I don’t just want to see the sights. I want to feel the atmosphere, the scent and the design of a place with a soul.”

7%

Share in Base

Gen ZStrong family backgroundSingle
Gen XAdd tag
Share
DesignStrategic
Dominik Disciplinovaný
“Rest only makes sense when I get real benefit from it.”

Details

46
University
Holding company owner
Prague Hanspaulka
Male
CZK 500k+ / month
Empty Nester

Share in Base

10%

Strategic Matrix

ARPU
Digital

Attitudes and motivations

Provides context about the customer’s life, goals, and expectations to personalize communication style, channels, and content.

I’m a public figure, so anonymity and discretion are key for me.

It’s not about being “healthy”. My goal is to live to 120 at full strength, and I treat caring for my body as a project with a clearly measurable ROI.

Whatever limits apply to others, I pay so that things get solved instantly, with no excuses and no compromises.

I always decide based on data, experience and expert recommendations.

Every minute of my life must have a clear purpose. Even sleep is performance to me, and any downtime or waiting physically hurts.

I don’t waste time on social media or browsing websites. Only a personal recommendation or a personalised offer can reach me.

I’m not interested in what “everyone” can buy. I look for access to things, information and people that are strictly invitation only.

Customer needs

Add need

Customer needs describe customer intent, are derived from goals, remain stable over time, and guide modular product catalog design to create personalized propositions customers are willing to pay for.

I need my stay to be a scientifically guided intervention.

A random approach to rest and relaxation with no logical basis.

Hotel systems connected to my wearables to optimise my sleep and daily routine.

Data-Driven Stress Reset

I need activities and treatments that slow down my biological ageing and boost my performance.

Standard wellness treatments feel like a waste of time with no deeper effect.

Thanks to the stay, I know exactly what to do to feel better every day.

Longevity Starter Kit

I need a partner who can arrange the impossible.

I have to explain my wishes again to every new person.

I know that if something isn’t working, there’s an expert I can turn to.

Videocall with our longevity expert

Dominik Disciplinovaný
46Prague HanspaulkaHolding company owner
I need to understand the concept of pioneering wellness.
1
1
Expert videos
Our website
Explainer YouTube videos
3rd party
Add Solution
I need to check the reviews.
Verified traveller reviews on the website
Our website
Add Solution
I need recommendations based on my data and needs.
2
1
Recommendations tailored to my lifestyle
3rd party
Add Solution
I need to share information about my health securely.
1
Secure form for sharing health information
Our website
Add Solution
I need to connect data from my wellbeing devices.
3
1
Online connection to health measuring devices
Our website
Add Solution

Choosing the Right Wellness Package for Your Vacation

DetailsShare
66%
CJ Guide on a MacBook: a customer journey being built on the canvas

Why CJ Guide

Design the right things. Make them work together.

Start with a real customer need, know what to do next and make every solution feel like part of one experience.

  • Design from realcustomer needs

    Move beyond isolated insights and observations. Understand what people are trying to achieve and design around the needs behind them.

    How CJ Guide helps

    CJ Guide organises everything around customer needs. Every insight is linked to the need it explains, so the ones that matter stay in focus.

    Customer Needs Insights

  • Turn scattered informationinto clear direction

    Turn a growing mix of research, ideas and possible solutions into a clear direction for your team. See what you already know, what is missing and what to do next.

    How CJ Guide helps

    CJ Guide keeps what you already know in one place, so Clio AI can show the next step. You start from an industry template, not from a blank page.

    Clio AI Industry Templates

  • Create one experiencecustomers recognise

    Make every service and feature feel like part of the same promise, not a collection of separate solutions. Customers should recognise you wherever they meet you.

    How CJ Guide helps

    CJ Guide keeps every solution in the journey moment where customers meet it. Experience principles give every team the same rules.

    Customer Journeys Experience Principles

How it works

One customer need. Everything connected to it.

Follow one need from what customers say to the solution that answers it.

  1. Start with what customers say and do. CJ Guide turns scattered observations into one clear need you can reuse anywhere.

  2. Attach the insights that explain the need. Barriers show what stops customers, gain points show what pulls them forward.

  3. Connect needs to the people who share them. Needs that decide whether customers choose you are buyer needs, and they live with the persona.

  4. Place needs in the moment customers feel them. These are usage needs, and they live in the journey, step by step.

  5. Link every solution to the need it answers. Needs without a solution show up as gaps.

  6. Personas, journeys, insights and solutions now work as one system. Every connection runs through a need.

  7. Clio AI reads every connection at once. It finds duplicates, patterns and gaps, and tells you what to look at next.

Use cases

Built for the work your team does every day.

Real situations from product, design and research, and how CJ Guide helps you handle them.

  • Understand who your customers really are

    Keep each persona connected to their needs and the solutions designed for them. Know who you are designing for and what matters to them.

  • Grow cross-sell by focusing on what customers gain

    Don't just fix barriers. Follow each need to its gain points and see what makes customers want more from you.

  • Find out what stops customers from using your product

    Low usage always has a reason. See the needs where customers get stuck, the barriers behind them and the research that proves it.

  • Design for a real customer, not for everyone

    Every design starts with a persona on the canvas. Their needs and motivations stay in front of you, so the design never drifts away from the customer.

  • Find the customer needs you have no solution for

    Within each Customer Journey, see which customer needs already have solutions and which do not. Use the gaps to decide what to build next.

  • Map real experiences, not straight lines

    Show what happens in parallel, what repeats and what only happens in certain situations. Design the experience as customers live it, not as a fixed sequence of steps.

  • Stop losing your research in old presentations

    Keep every finding searchable and linked to the customer need it explains. See where it is used, so the next project builds on existing research instead of doing the same research again.

  • Have a use case of your own?

    Show us how your team works today. We will show you how it looks in CJ Guide.

    Book a live demo

What's inside CJ Guide

Everything you need to design experiences customers want.

It all starts with customer needs. Personas, insights, journeys and solutions are built around them.

Build on what customers actually need. Each need is one building block, linked to the personas who have it, the insights that explain it and the solutions that answer it.

customerjourneyguide.com

Clio AI

Your AI finally knows your customers.

Nobody can keep every need, insight and solution in their head. Clio AI can.

Clio AI can
Clio AI can

The same insight, need or solution, written a few different ways. Clio AI spots the duplicates and proposes one clean version. You approve.

customerjourneyguide.com

Bring your own AI

Prefer your own AI? Connect it to CJ Guide through MCP. Same customer context, your favourite model.

  • Claude
  • ChatGPT
  • Gemini
  • Copilot

By Clientology

We go beyond the app. Toward a Better World.

Whether you’re designing new products or services, upskilling your teams, or seeking inspiration and like-minded people, we’re here to support you.

See it on your own journey.

Bring one journey you are working on. We will show you what it looks like in CJ Guide.

Book a live demo

45 minutes. Your journey. No slides.